Photo Credit: Michael Bryk

Tell us little bit about yourself and how your career led you to work in children’s television.

I’m a writer/comedian based in New York. I got the performing bug playing an angel in my church’s Nativity Story. I harked hard as an angel. And thanks to watching hours upon hours of television (which my dad attributes to why I wear glasses now), I got an education in storytelling. By night, I performed comedy, but by day, I was a creative producer for Gizmodo Media Group, helping tell stories about social injustice, environmental issues, and politics. Still itching to write fiction and remembering how much joy I got from children’s programming back when Saturday morning cartoons was appointment television for me, I applied to the Sesame Writers Room program, and I got in! That helped launch my writing career in children’s television, and I haven’t looked back.

Art by Karen Yiu

What was your favorite television show growing up?

Some of my fondest memories are from watching Arthur. I remember the theme song to this day, the Crunch cereal jingle, and I even have a framed crocheted piece of the fist clench meme. As a nerdy kid with glasses who occasionally wore sweaters, Arthur was my guy!

What goes into your role for an episode of Daniel Tiger’s Neighborhood?

As the writing coordinator, I work with writers of the show to make sure they have all the reference materials they need and inform them of their deadlines so that scripts stay on schedule. I also help schedule writing meetings and organize the writing calendar. Outlook is my frenemy.

When scripts come in, the writing team reviews them, and then I go in to do a last proofreading pass. From there, I send it out to the folks at Fred Rogers Productions, PBS KIDS, and our production and research teams. When they send their feedback, I organize the notes into one document, so it’s easier to look at in context of each other.

What is your favorite episode of Daniel Tiger’s Neighborhood?

“Katerina Gets Mad” and “Daniel Gets Mad” are SO iconic. The strategy song, “When you feel so mad that you want to roar, take a deep breath and count to four,” is such a useful tool that I use day-to-day. Just kidding…maybe.

Look at those doors!

What do you like to do when you’re not working?

I’ve recently picked up surfing and have been loving getting out into the water and using muscles I never knew existed. And this past summer, I tried getting out more playing volleyball in the park and hiking in upstate New York. Also, I like walking around my neighborhood in Brooklyn to look at all the colorful doors--there’s so much personality.

As the weather gets colder, what is your favorite autumn activity? 

Being from New York, I love going to apple farms to drink warm cider and eat fresh cinnamon sugar-crusted apple cider donuts. I get so much joy from dipping the donuts into the cider while a crisp breeze blows through the air.

Watch Daniel Tiger's Neighborhood daily on PBS KIDS or stream anytime on the PBS KIDS Video App.

Tell us about yourself and how your career led you to work in children’s television.

I was born and raised in Mexico City and have been a passionate advocate of children, even when I was a child myself. I’ve always been interested in the representation of girls in media, including in books, and would argue and question whoever I could about the lack of role models for girls like me. Throughout the years, this interest has grown and guided me to explore the issues of representation of people of color, equity, and inclusion.

Formally, I started my career almost 20 years ago in Mexican public children’s television; since then, I’ve had the opportunity to explore many areas in this field such as strategy, research, writing, programming and acquisitions, production, design, and marketing. I have made contributions to a vast number of projects with a wide variety of organizations and groups in Mexico and the U.S., utilizing different formats such as film, video, web, games, publications, promotional materials, programs, and VR. These experiences have expanded my interest in the potential of media and technology to promote learning in surprising and relatable ways.

I keep advocating for kids, including my own daughter, focusing on helping them recognize and process emotions as the key to building a resilient life, which is why one of my favorite quotes from Fred Rogers is “When we talk about our feelings, they become less overwhelming, less upsetting, and less scary.” I chose this career because I thought it would be fun and would match my playful and justice-driven side, and it hasn’t disappointed.

What was your favorite television show growing up?

I had many! As a preschooler, I used to watch Plaza Sesamo, the Latin American version of Sesame Street. Unfortunately, Mister Rogers’ Neighborhood didn’t air in Mexico when I was growing up, but I’m sure I would’ve been a fan. In my tween years, I watched lots of cartoons and some anime with female leads: She-Ra, Heidi, Sandy-Bell, Gigi, Mujercitas (Little Women), Lalabel, and others.

One fun memory: When I was about eight years old, my sisters and I would sneak out of our bedrooms to watch La Hora Marcada (The Appointed Time), a horror and sci-fi series that was written and directed by the now very famous Mexican trio formed by Emmanuel Lubezki, Guillermo del Toro, and Alfonso Cuarón.

Some days, when I got home from school, I’d watch whatever was on TV, such as black and white movies from the Golden Age of Mexican Cinema and loved them...there’s lots of singing and tragic stories, which is ideal to create an empathetic child. I think my very favorite thing was getting together with my family to eat popcorn with salsa and watch Los Locos Addams (The Addams Family).

What goes into your role in the creation of digital content for Alma’s Way?

As a digital producer at Fred Rogers Productions, I produce interactive content for Alma’s Way for young audiences, four- to six-years-old, across multiple digital platforms, including websites and games. I am lucky to work with talented partners, developers, artists, voice-over actors, educational advisors, TV producers, and other outstanding professionals that work together to raise the bar in the creation of the best digital experiences for kids. This, of course, includes bilingual and authentic content.

Additionally, I’m in a permanent search to connect with people in the games space; developers, creators, advisors, and other professionals with the goal to bring different voices to the table.

What is something you really love about the show that you can’t wait to share with audiences?

The world of Alma is so rich, diverse, and… real! It gives us so much to work with for digital. I’m in awe about the care and detail that go into each episode of the show and every bit of the digital content. Alma’s Way is my new referent when I think about the phrase “detail-oriented;” my colleagues and I don’t shy away from pausing to figure things out until we get them right.

Plus, I get to work with people that are not only brilliant but that share the same commitment to improving children’s lives. I also love that this show was created by Sonia Manzano, a fierce Puerto Rican and that the team includes nuanced Latinx voices in every step of the process. Personally, it feels like we are more visible, and, just like Alma, we have something to say.

What do you like to do when you’re not working?

I like going to the mountains with my family; we go camping often in Colorado, where I live. Most weeks, we go for walks and bike rides around the neighborhood. I love watching kids’ shows (really, not just for work!), story time, dancing, and singing with my 4-year-old daughter.

When possible, I work on my xeriscape garden and my vegetable garden. This is a great conversation starter with neighbors who are the witnesses of all the hard work that has gone into them. I enjoy going to coffee shops to write and read good books. I love traveling, especially to visit my family and friends in Mexico City, Michigan, and New York.

Alma’s Way premieres on PBS KIDS on October 4.

Get to know Sonia Santarelli, a producer at Brown Bag Films for Daniel Tiger's Neighborhood. She chats about her favorite television shows growing up, and how even gives a tease of the forthcoming Season 5!

How did you become a producer of children's television shows?

I always knew I wanted to pursue a career in television! In high school I gravitated to media arts classes where we learned everything from operating TV cameras and using editing software to producing our own mini segments for the school’s own TV network (which I hosted). Naturally, I thought my path in television was to be on camera—a charismatic and poised television host of a daytime lifestyle segment! Boy was I wrong.

After completing an undergrad in English Literature, I headed into a Post Graduate program for Television Writing and Producing. Throughout the post graduate program, I discovered the world of animation, and I was intrigued to learn more. The world was fast paced and exciting, but also rewarding! After an internship in Development, I was offered the Production Coordinator role on a pre-school series—I was hooked! From then I went on to serve as Production Manager and produce various animated shows. Each new show allowed me to build my skill sets and knowledge—always learning and growing every step of the way.

Being a part of a team that creates content for children that entertains, educates and impacts their lives is so rewarding, and I am lucky to have a career that doesn’t feel like a job. I enjoy every moment and am so glad that the choices I made as a young adult have led me down this path!

What was your favorite television show when you were growing up?

I watched A LOT of Barney as a child. I knew all the songs and dances. It’s a bit embarrassing, but I can still recite the song, “I love you, you love me…” – haha! I also watched Pasquale, the Italian chef! I was glued to the TV when he was on. His singing was so captivating, and he was always cooking up something delicious.

What steps go into your role in producing Daniel Tiger's Neighborhood?

Daniel Tiger is a show that has so many moving parts, and as the producer on the series, I oversee all stages of the production from script to screen. Working alongside the production team, I ensure all notes are addressed and carried through each department from script to design, music, voice records, Leicas, and animation—to name a few.

Coupled with working closely with the production team, I also work alongside the 9 Story New York team and the Fred Rogers Productions team to ensure each stage of the production remains on brand, on schedule, and on budget.

While the producer on any series has the important responsibility of managing the production, it really is thanks to the talented team on Daniel Tiger’s Neighborhood that we are able to create such fun, inspiring, and rewarding content for children across the world.

What is your favorite episode of Daniel Tiger's Neighborhood?

There are so many fabulous episodes of Daniel Tiger’s Neighborhood, each with a positive message that teaches children to be kind and how to navigate through new moments—all values and teachings that will last a lifetime! Currently, we are working on a very special episode for season 5 that lives close to my heart. It’s all about celebrating our differences, and I can’t wait to share this episode with the world.

What do you like to do when you're not working on the show?

I love to travel!! Exploring (or as I like to call it, wandering) new countries and cities is so rewarding. I collect experiences and moments on each trip—near or far! I have been so fortunate to visit some truly amazing places from Europe to Asia.

I also love to cook! I find peace in the kitchen—experimenting with different ingredients and sharing meals with friends and family. Maybe that’s all because of Pasquale?

Watch Daniel Tiger's Neighborhood daily on PBS KIDS.

 

Get to know Amanda Vernuccio, production designer for Odd Squad. She talks about her favorite episode of Odd Squad and what she's most looking forward to in Season 3.

What led you to work in production design for television shows?
I've wanted to design sets since I was 9 years old and realized that that was a job. I started by designing sets for theatre, then moved to designing haunted houses for a theme park, and about five years ago finally got to break into film and television. This is my dream job! Being able to read a script and then help to bring that story to life is an incredible feeling. I honestly can't picture myself doing anything else.

What were your favorite television shows when you were growing up?
I had a ton! She-RaTeenage Mutant Ninja TurtlesFull HouseSaved by the Bell. But if I really had to choose, I'll probably go with The Muppet Show or Fraggle Rock. Anything Jim Henson really, he's a big reason I wanted to get into film. The worlds he created still blow me away today, and the fact everything was made by hand and not CGI or VFX makes it that much more amazing.

What are the steps that go into designing a set for an episode of Odd Squad?
It’s a pretty big process that has to be done in a short period of time. It starts with reading the script and starting to brainstorm ideas. I will then have a meeting with the writers, creators, and directors to discuss what they envisioned and want to see. After that I will start to draw up a design for approval. Sometimes you will have to go through two or three different designs before one is approved. Once that design is approved, I will then hand it over to my team to build and create. The whole process on average from start to finish takes about two to three weeks.

What is your favorite episode of Odd Squad?
Probably “Villains Always Win“ from Season 2. I thought that was a really fun episode. I remember laughing pretty hard when reading the script. I also loved getting to create a cheesy game show set. At first they wanted to go a little more modern, but I insisted that they have to let me go cheesy 80s game show-style. It’s what I had pictured while I was reading it. I was really proud with how that set turned out in the end, and the cheesiness helped add to everything.

What do you like to do when you’re not working?
Answering this makes me look like a pretty boring person! I like to travel, go to the movies, going out with friends, craft projects, going to antiques stores, people watching, sitting on my porch with a cup of coffee and a good book. You work long and crazy hours in the film industry, so when I have time off I try to relax and recharge as much as I can.

What are you most excited about (without spoilers!) for Odd Squad Season 3?
Obviously the sets! The new set still has the same Odd Squad feel but there’s something hidden in every corner and something new is revealed or shown in every episode.
Watch Odd Squad weekdays on PBS KIDS.

 

Get to know Shannon Case, one of the newest members of the Fred Rogers Productions team. Shannon comes to us from Washington, D.C., where she worked in digital programming for PBS KIDS, and was essential to the creation of online games for Daniel Tiger's Neighborhood, among other shows.

What led you to work in digital games for children’s TV shows?

I’ve always loved working with kids and spent many summers as a camp counselor and tutor. I knew I eventually wanted a career that would allow me to focus on kids and families. It wasn’t until I started working at PBS KIDS that I learned making digital games was a job that existed. I figured out pretty quickly that it was a dream job! Games can be a helpful way for kids to work on skills, like cooperation and problem solving, and to play and learn about new experiences. It brings me a lot of joy to spend my days creating games for kids to play with their favorite characters.

Can you talk a little bit about your favorite television show when you were growing up?

I was obsessed with the game shows on Nickelodeon, like Double Dare, GUTS, and Legends of the Hidden Temple. I have vivid memories of making obstacle courses in my neighbor’s backyard and running around the playground with friends, pretending we were racing up the Aggro Crag. Those shows were so fun to watch, but also inspired so much play away from the television screen.

How do people make a digital game?

There are many steps and many people involved in making a digital game. We typically start by deciding the theme or topic we’d like to cover in a game—it might be exploring feelings, going to the doctor, or taking turns. Then we think about the best way to make that topic into a playful experience, drawing inspiration from many sources like classic toys and board games. Throughout the development process, we observe kids playing the game and make changes to ensure the final game is engaging, easy to play, and fun!

What is your favorite Daniel Tiger's Neighborhood game you’ve worked on?

I love all my children equally, but I’m particularly proud of Spin & Sing. It incorporates several of the Daniel Tiger's Neighborhood songs into little games, like helping Daniel count to four to calm down or choosing a new food for him to try. It’s a simple game, but it provides children with lots of ways to play about these different strategies that both they and Daniel are learning.

What do you like to do when you’re not working?

I’m pretty much always thinking about food, whether it’s planning what to make for dinner, adding to my list of restaurants to try, or watching cooking videos on YouTube. I really enjoy the process of cooking and own an unreasonable number of cookbooks and kitchen gadgets. I also like spending time outside and going for walks to explore Pittsburgh (and attempt to walk off all that food).

As a new Pittsburgher, what is your favorite thing you’ve experienced in the city so far?

There are so many amazing parks! I like exploring new places by foot, so I have been taking my dog for long walks in the various parks around Pittsburgh. It’s incredible how quickly you can forget you’re in the middle of a city when you’re walking the trails in Frick or Schenley Parks.

Play free, online Daniel Tiger's Neighborhood games here, and watch the show daily on PBS KIDS.

 

Get to know Rachel Kalban, Vice President, Research and Curriculum at 9 Story Media Group. She talks about her role in creating episode content for Daniel Tiger's Neighborhood, her reaction when Daniel won a Daytime Emmy Award, and her favorite episodes of Punky Brewster.

How did you get into child development research for children’s television as a career?

I was really inspired by an article I had read in college about how Sesame Street had bridged the gap between low- and high-income children entering Kindergarten and knew that I wanted to have that kind of impact on kids today. I started out working in the business side of the industry and got to see all the aspects that contributed to a successful show. I noticed that the shows that seemed to have the biggest positive benefit for kids were the ones that were well researched. Then I got to sit in on a research session and it felt like my eyes were opened—of course to make a show that speaks to kids you need to ask them what they think! Integrating kids into the creative process was critical, and so was having a good understanding of child development. So, I decided to go back to school for a Master’s in Child Development, where I got to learn both sound research practices and the child development theory that our shows are all based in.

 

What was your favorite television show growing up?

I was a HUGE Punky Brewster fan! I think I wore my hair in pigtails for all of second grade thanks to her. If you asked me then, I probably would have told you that it was because she was so funny and had big imaginative ideas. When I think back though, I realize that it was also because my whole family would watch together. I can even remember my father saying we had to get going for Punky Brewster if we were out on a Sunday night. We often talked after about whatever the episode was about. I have such vivid memories of that show, whether it be when Cherie got locked in the refrigerator during hide and seek and they had to do CPR or when Punky met the older girls using drugs and learned to “Just Say No,” or the Punky Pizza restaurant they created for Henry’s important date!

 

What is your role in shows like Daniel Tiger's Neighborhood?

I am involved from the very beginning when we brainstorm what topics we want to cover and strategies we want to teach for the new season of episodes. Once we have settled on what we will cover, the scripting process begins. I review each draft to make sure that it is written in a way that will best speak to our young audience; that it’s comprehensible, teaches a lesson, and is engaging. My team takes one of those drafts in the process and creates a storybook of the episode, using pictures from the show. We then go into preschools and read the story to groups of kids, and ask them a lot of questions along the way so we can assess how they are liking the episode, what they understand, and what they are learning and taking away from it. We work very closely with the writers to edit the script based on what the kids told us and what we observed during the session to make it as appealing and educational as possible!

What is your favorite episode of Daniel Tiger's Neighborhood?

Oh wow, there are so many. I will always love the pilot, where Daniel learns that “When something seems bad, turn it around, and find something good,” it’s a strategy that I use in my everyday life! As the very first episode, we tested that script with dozens and dozens of kids to get it right and set the stage for the rest of the series.

 

What do you like to do when you're not working?

I love to travel—even planning a trip is a big hobby for me. I love yoga and running, too. Right now I am doing ceramics and pottery, and that has been such a great way to use another part of the creative side of my brain, while spending a few hours away from the analytical side!

 

How did you feel when Daniel Tiger’s Neighborhood was announced as the winner at the Daytime Emmys?

I was completely stunned. It’s actually embarrassing, all of the pictures from that night have me with my hands just covering my mouth, I was so in shock. I always said that it didn’t matter to me whether we ever win an Emmy, the response that we get daily from parents and kids about how much this show has done for their lives is all the award I need. So I was also surprised at just how excited I was! It really is amazing to be recognized for the hard work we have put into this show for about a decade now. I have gotten to work on a lot of television shows, but Daniel really does have my heart, and so it was extra special to be there for this win.

 

Watch Daniel Tiger's Neighborhood daily on PBS KIDS (check local listings).

How did you get into cinematography as a career?

I initially started in graphic design then moved to video editing until I realized I much preferred being behind and around a camera instead. From there, I went to Sheridan College (near Toronto) for film school and specialized in cinematography. Since film school, I have been fortunate enough to work on anything from narratives, documentaries, music videos, and commercials!

What was your favorite television show when you were growing up?

Growing up I was a huge The Office fan, and I still am today.

What are the steps that go into making an episode of a television show?

They say it takes a village to make a television show, and it couldn't be more true. Certainly there are the straightforward workflow steps like pre-production, production, and post-production but there are hundreds of people involved at every step, which makes for a lot of different interpretations of a story. All these interpretations make the magic of a television show. As a cinematographer on Season 3 of Odd Squad, I'm often reading three scripts on a weekend, location scouting on the Monday, and then shooting the rest of the week. I've always been a fan of the process over the product, and every block presents its own exciting challenges that I love tackling with my team.

What's your favorite episode of Odd Squad?

I can't reveal too much about Odd Squad or the Mobile Unit just yet, but I will say the energy of the characters is absolutely infectious, and the villains are some of the oddest / most awesome villains ever.

What do you like to do when you’re not working?

When I'm on the show, I can get in the habit of thinking about thousand things at once, so when I'm not on set, I make sure to do things that allow me to be present and focused, such as cooking, biking, and swimming.

Watch Odd Squad weekdays on PBS KIDS (check local listings).

How did you make vocal performance your career?

I grew up in a musical family. My mom and dad actually met singing in their university choir while majoring in music education. My dad played saxophone and became a band director, and my mom sang soprano and taught choir. At home, my mom played piano, my dad guitar. Along with my younger sister, we would sing together as a family. We performed in musicals together at the community theatre. We sang in church and I sang in the school choir. Both my sister and I took up trumpet and played in the marching band. I majored in music in college, getting a bachelor’s degree in trumpet performance and music composition. I wrote for, played trumpet and sang in an eight-piece funk band, then later a nine-piece swing band, leading me to seriously study voice for my master's degree. I acted in plays and sang in musicals and operas during that time. After school, I started performing in opera and musicals professionally, which propelled me to New York where I eventually became involved with a great organization for the development of new opera called American Opera Projects. It was there, years before, that Billy Aronson wrote the libretto for a new opera, Fireworks, for which my future wife, Ann, was a principle singer (small world!). When I sang there, years later, AOP’s general director kindly recommended me to Billy to sing the part of an operatic Pig on his new PBS Kids show, Peg + Cat.

The thing is, my college mascot is a Razorback, which is a wild boar. I grew up cheering for the Arkansas Razorbacks. Like a good Razorback does anywhere among other “Hog” fans, I wore a hog hat and I’d “call the Hogs” at games, on airplanes, at restaurants, and everywhere else one might be shocked to hear an en masse “Woooo, pig soooie!” My twitter name is even @operahog. So, when presented with the opportunity to become an actual opera pig on TV, I jumped at the chance, feeling as if I’d prepared for it my entire life

What was your favorite television show when you were growing up?

As a kid, I loved Sesame Street. I loved all the characters, the music and the learning opportunities. My favorite character was Big Bird’s “imaginary friend,” Mr. Snuffleupagus. He was this giant, lovable woolly mammoth that only Big Bird and I could see. I knew he was real, but others on the show somehow thought he didn’t exist. They’d miss him when he came around, and then they’d treat Big Bird like he was a delusional psychotic when he mentioned his friend had been there for a visit. As a child, it was a frustrating thing to witness.

I remember one episode where they all went to Hawaii, and there was a Mt. Snuffleupagus that had the distinct profile of a woolly mammoth. After that episode, I saw Mt. Snuffleupagus’ everywhere in the rolling hills and mountains while on frequent family car trips through Arkansas, Oklahoma and Texas. It was my secret only Big Bird and Snuffy could understand.

What are the steps that go into doing voice work for a television show?

I always receive an email of the script with my highlighted lines, along with several MP3's that contain a demo recording of the entire show, my cues with a demo voice, and my cues played by a piano. Although Pig only communicates through grandiose, operatic singing, I don’t receive any written music.

My first step in the preparation process is to listen to the episode while following the action in the script in order to learn the story and discover my purpose within it. Then I set to work on my individual lines, speaking the lines, finding specific intentions and making acting choices that are consistent with my character. Only then am I ready to begin the fun of adding the singing.

It’s always interesting to listen to the demo voices, usually the writer or composer, who give their best renditions of the voice of Pig. It always makes me smile as they attack the singing with such gusto! If I need a little extra help finding the exact notes, I’ll turn to the piano track. Once I’ve found the right feeling for the line, I’ll let it rip into my voice recorder and play it back. I’ll do that as many times as it takes to really have something solid enough that it can then be further refined through direction in the studio. I like to be as prepared as possible before I walk into the recording booth so I’m not wasting anyone’s time.

At the studio, Billy, Jen Oxley and Steve Rebollido are there to work with me. The second I open my mouth to deliver my first line, they always look awe stricken, and those huge smiles on their faces always make me feel like a million bucks. Working with people who share such positive and encouraging energy is one of my favorite things about being Pig. In that moment, they remind me of something I often forget; that what I do is special and should never be taken for granted.

What is your favorite episode or song on Peg + Cat?

I love “The Pig Problem.” Pig runs off to join the opera, and he ends up singing one of the greatest tenor arias ever written, “Di quella pira” from Il Trovatore by Giuseppe Verdi. This particular performance of the piece was quite unique, as Pig’s big scene begins with a duet between him and a brontosaurus soprano who is deathly afraid of mosquitos. After the duet, the aria commences as he whips out a calendar and explains how mosquitos appear in the warm months and hide in the cold months, ending his spiel with a rather long and showy high C. It’s hilarious! That’s not something I get to do every day.

But, as much as I loved doing that, my favorite episode is one in which I didn’t appear. I love “Peg Meets Cat” the most because my three-year-old daughter played Baby Peg, and my four-year-old son played Baby Pig. They walked into the studio and absolutely nailed their cues, which just blew me away. They were so young, they don’t even remember being there, but I’ll never forget it. I was amazed and proud of them then, as I am now and on a daily basis. I’m glad we’ll always have that episode to share together. It’s special.

What do you love most about playing Pig?

The best thing about playing Pig is that I get to be part of a show in which I really believe. The mission of education behind Peg + Cat is an important one. We do it through math and friendship and art and music and joy and compromise, understanding, compassion, humor and love. It’s about immensely talented and dedicated people from top to bottom and every way in between, putting their hearts and souls into each and every detail of every episode. I’m really lucky I’m able to show up on occasion and contribute to it. That makes me happy.

What kind of music do you love to play or song when you're not working?

Fortunately, I’m able to sing just about everything I want outside of the show, when I’m working as a freelance artist, and even when I’m not working. One minute I’m singing Beethoven’s 9th with the New York Philharmonic, and the next I’m dancing down the grand staircase of the Met Gala chanting “Like a Prayer” with Madonna. I often go from operatic repertoire to jazz to rock to Bach and Handel to all kinds of choral music, and the friends I perform with are my everyday colleagues in the churches and the synagogues, the recording studios and the concert halls all around town. Every now and then I’ll get the trumpet out and work up my chops, but it’s really hard to find the time around singing. Eventually, I’d like to do a vocal/trumpet recital, get out to a jazz club with a pianist or a band, sing more funk, and compose more music for myself and others. I’m pretty busy as it is, so those things will come.

Watch Peg + Cat weekdays on PBS KIDS (check local listings).

 

How did you come to animation design as a career?

I guess the molding of my career as a visual development artist started around preschool. So overall it has taken a while—from drawing outside the lines in the paint-by-numbers, to discovering the world of animation as something that didn’t just live inside my TV to actually getting accepted into the character animation bachelor program at The Animation Workshop (TAW) in Denmark. Drawing has always been second nature to me. Actually it has probably always been first nature. As an introverted kid and teen, drawing was a gift. From there the passion, drive and ability just kept getting stronger.

All that to say, my career has been a chain reaction of life; and since my bachelor film at TAW a chain reaction of events.

My bachelor films led to an internship at the wonderful Cartoon Saloon (in Ireland) where I ended up spending 4 years as designer and supervisor. This experience prepared me for handling clients and productions, and it gave me the confidence to go freelance. In the “early years” my style was very Disney-esque, as the Disney features as well as the Disney shorts—especially from the 1950s—were my fountain-of-animation. Then in college I got access to Cartoon Network, and my style developed into something much more stylized, while I simultaneously learned extensively about anatomy. And finally, following the advice of my supremely talented TAW design teacher, Lawrence Marvit, I have aimed to never settle on a style as such. Every time I find the key to a look, I like to move on and test other things. I do think I have a very recognizable way of designing, but I work towards having as wide a range within this as possible. It makes it tough to maintain an Instagram profile, but it has certainly been an asset in maintaining my career—and be able to always offer and find a unique styles for each new production.

What were your favorite television shows when you were growing up?

Oh I can talk about that for hours! Doing it short, I loved everything animated with a fiery passion when I was a kid. Though I did mainly watch feature films back that early. As everyone in animation, I am sure, I loved everything Disney did. I had all their films on VHS, and I was glued to the screen when their short films were on. This mania also included Tex Avery's shorts as well as Tom and Jerry. The scores, colors and overall vibe of the 1950s productions especially are still mind-blowing and amazing to me.

I do have a few “odd ducks” though that I also loved—among my favorites were the Hanna Barbera feature of Charlotte’s Web. We had that taped on VHS, and I watched it over and over as if possessed. It could tug at the heart-strings like nothing else. I also loved the Russian feature, The Wild Swans, which is just beautiful. And then there was a German feature called Once Upon a Time. When I found it as an adult, I couldn’t believe how I had built it up in my mind, but it is still very nostalgic (and a production I’d love to do a re-vamp fan art of one day). TV shows came a little later, and with those we dive right back into the arms of Disney, with the Gummi Bears, Rescue Rangers, and Darkwing Duck.

What are the steps that go into character and concept design for a television show like Through The Woods?

For any design I do, I like to consider several points. At the base it is important to know the intended age of the viewers plus the budget plus the overall intended feel of the production.

Then for a character there are two aspects: The style and the characteristics/personality. The more you can understand a character—when in a simple front pose—the more I feel we have nailed the design. So I actually try to always design a character in a neutral pose at first, to pass the initial test. Posing a good design is the cherry on top! The steps of getting there—be it a character or environment—would be: research, research, research! Both for style and for photo reference. For characters I try to find real people who fit the bill. Basing characters on actual people always adds another level of personality. In my own opinion, great caricaturists make for some of the best character designers.

The next step would be sketching. My way of sketching is almost more “molding” as I tend to play with shapes and then add line after (if needed). I think this technique arose while or after a life drawing course I did prior to college. When working on these life-drawing long studies our fantastic teacher Artem Alexeev always pointed out the importance of keeping the drawing “open,” and working with shapes seems to achieve this for me.

Once the sketch is roughly there, I start molding it further, pushing the shapes around to maximize proportions, etc. Then I go over the anatomy again, to make sure everything hooks up correctly, and there are no broken arms or twisted limbs. From here I can start testing different ways to clean it up: with or without line, design of detail—shapes such as eyes and hands, testing and choosing colors, deciding if there should be textures, etc.—and all in all going over the seven important points of design: line, shape, form, space, color, value, and texture.

When working with a client it is always a collaboration to create that universe and that unique style. You want to find that character they imagine. Bring it to life, with everything it entails. Sometimes it happens instantly, and sometimes it takes several tries and re-workings to get it exactly right. It is really the merger of two minds, and to hit that jackpot—there is nothing like it!

What is your favorite episode of Through the Woods?

Such a tough pick! I am so close to saying the butterfly episode, because it was really an amazing and intricate set of designs to work with. But my favorite final episode is the team effort of the winter episode. I just love how the animation of the deer and squirrel turned out!

Has contributing to Through the Woods changed the way you spend time in nature?

I have always spent time in nature—and loved studying it. So I would say, that this is more likely what made me a good fit for Through the Woods, and partly why we all were so in sync.

But naturally working on Through the Woods has had an effect! All productions do. They stay with you for so long after. And via Through the Woods I have probably started looking at nature more with the curious and wondering eyes of a kid as much as the eyes of a designer.

Since March is Women’s History Month, who are the women that inspire you?

There are so many amazing women both in the world and in the field of animation. It is definitely hard to select just a few.

But as a conclusion to my answers, the woman that inspires me the most—and the woman who has always been my rock in life as well as career—would be my amazing mother. The pillar without which I could not stand.

And in regards to Through the Woods, I will absolutely have to give a shout out to both wonderful Ellen Doherty and Meeka Stuart. It has been an immense honor to work with two such talented, driven, and lovely women!

Watch Through The Woods on Curious World.

 

How did you become a composer for television shows?

There was some hard work, and there was some luck. I moved to New York City to be a trombone player, and was playing with a different band every night. I also did a good bit of work writing arrangements for horn sections, small orchestras, and big bands to help make ends meet. I also had a job doing score preparation for the Carnegie Hall Jazz Band, which was an incredible experience. One of the first bands I started playing with in the city was a jump blues band that happened to have two members that were working on a new animated show for preschoolers. They brought me in to play trombone for the show. The show took off (I'd like to think because of my incredible trombone work, hahaha) and eventually they needed help in the composing department. I learned the ropes of television composition on the job, thanks to them. That show was Blue’s Clues.

What was your favorite television show growing up?

That's tough for me to say just one. I was a fan of Captain Kangaroo... the ping pong balls got me every time. I also loved Sesame Street, The Electric Company (Spider Man!), and of course Mister Rogers' Neighborhood. It was specifically Mister Rogers that influenced my approach to composing music for preschoolers. I remember hearing Johnny Costa's extremely advanced piano improvisations when the credits would roll. Costa took it to Mars and back! I remember thinking, “some of those notes sound ‘strange,’ but they're so right!” That thought never left me. I could tell he was playing advanced music, and it didn't scare me at all. I believe it helped me grow. It made me think there must be so much more out there that I don't know. (I had not heard a lot of jazz at that point.) It also lead me to believe later in life that any kind of music—be it consonant or dissonant, simple or complex, happy or sad, exciting or soothing—can be wonderful for children.

What are the steps that go into composing a song for a show?

It depends on the production. When I was at Blue's Clues, the lyrics for the songs, as well as the music, were written by the composers. At Peg + Cat, the show's writers (and especially [co-creator] Billy Aronson) are gifted lyricists themselves. The lyrics drive the song. From the lyrics, decisions on feel, style, tempo, and melody can be made. I record myself singing the song with an accompaniment of instruments I play and virtual ones from the computer. After the producers (Jennifer [Oxley] and Billy) hear the song and tell me they love it (!), we bring in the voice talent to replace my voice and musicians to replace the temporary computer sounds.

What's your favorite episode (or song) of Peg + Cat?

We've done so many songs! There are two to four (sometimes more) songs per episode! I've always had a crush on “One Hundred is One Zero Zero,” and I think it's partially because it was from one of the very first episodes (the second one, if you want to get technical), and those were such fun times. The song itself has a rhythmic feel, kind of like Weather Report's “Birdland,” which isn't something you hear a lot. I played my specially modified vintage Wurlitzer electric piano on it. I even played the solo! I also got some inspiration from the amazing singer/songwriter Richard Julian (whose music I love), and the whole thing, to me, comes across like an old Schoolhouse Rock song. Mission accomplished!

How is writing music for a live production (like Peg + Cat Live!) different than writing for a television show?

Usually, one would have to modify the music and do a lot of score preparation so that it could be played by a specific live band. With Peg + Cat Live!, there is no live band. The music was pulled directly from the episodes, so there wasn't much for me to do.

What kinds of music do you like to play when you’re not working?

Work is play when I'm on the bandstand. I play mostly jazz or jazz-inspired music on the trombone, as well as in theater productions, rock bands, salsa bands, klezmer bands, ambient bands, etc. etc. I also play a lot of ukulele. My grandfather played the ukulele, so it's a link to my family. I enjoy playing it and singing along; it's a really fun instrument. I played all the ukulele on Peg + Cat. While I do play ukulele professionally, I often say, “people pay me to play the trombone, and pay me to stop playing the ukulele.”

 

Learn how to play the Peg + Cat theme song from J. Walter himself at the video below: