New Licensing Partners Announced for Daniel Tiger’s Neighborhood

Fred Rogers Productions and 9 Story Brands name eight new partners and brand extensions for the Emmy®-Winning PBS KIDS Series.

Fred Rogers Productions, the award-winning children’s entertainment company behind the well-loved, Emmy®-winning PBS KIDS series Daniel Tiger’s Neighborhood – now greenlit for a sixth season– and 9 Story Brands, its worldwide licensing agent, have inked agreements with eight new and existing partners for a range of products that will expand the offerings for the hit preschool brand throughout 2021 and 2022. The newest licensees include AutoBrush, Noshi, and Storypod, with new offerings on the way from current partners, Jakks Pacific, Mighty Mojo, Simon & Schuster Children’s Publishing, and Cottage Door Press. Additionally, PBS and General Mills are now serving up a Yoplait yogurt promotion featuring characters from the series, with product available nationally.

Daniel Tiger’s Neighborhood is a fan favorite among preschoolers and their families, and these latest offerings will bring the series and its relatable characters to life for them in fresh new ways,” said Matt Shiels, Vice President, Business and Legal Affairs, Fred Rogers Productions. “We’re excited to welcome these outstanding new partners and products from our current licensees to help further reinforce the show’s positive messages and fun-filled learning adventures.”

“The demand for exciting new Daniel Tiger-themed products continues to grow,” said Kyra Halperin, Co-VP, Consumer Products for 9 Story Brands. “We’re thrilled to be working with leading partners on such a diverse range of products so that kids can engage with their favorite tiger in new and meaningful ways.”

New Daniel Tiger’s Neighborhood licensing partners and products include:

  • AutoBrush (Children’s AutoBrushes, dental flossers, and toothpaste)
  • Cottage Door Press (“Writing & Tracing Skills for Kids” and Colorforms titles)
  • Jakks Pacific (Back-to-school plush)
  • Mighty Mojo (Range of products, including “party in a box,” pool/swimwear, sound
    door knocker, and floor puzzles)
  • Noshi (Organic food paint)
  • PBS/General Mills (Yoplait kids yogurt)
  • Simon & Schuster Children’s Publishing (New releases, including “Daniel Visits a
    Pumpkin Patch;” and “Daniel Plays with Max,” “Clap for the Helpers,” “Read with
    Daniel Tiger,” and “Baking Day!”)
  • Storypod (Interactive storyteller system)

About 9 Story Brands
9 Story Brands is the dedicated brand management and consumer products division of 9 Story Media Group, a leading content creator, producer and distributor of kids and family- focused intellectual property. 9 Story Brands builds international entertainment brands for kids, with expertise across creative, brand marketing and licensing. 9 Story Brands manages merchandising rights for top children’s properties, including Daniel Tiger’s Neighborhood, Moon and Me, Super Why, Colorforms, Wild Kratts, Nature Cat, and Luo Bao Bei.

About Fred Rogers Productions
Fred Rogers Productions was founded by Fred Rogers in 1971 as the non-profit producer of Mister Rogers’ Neighborhood for PBS. In the years that followed, it created hundreds of episodes of this much-loved program and extended Fred’s values and approach to other efforts in promoting children’s social, emotional, and behavioral health while supporting parents, caregivers, teachers, and other professionals in their work with children. Fred Rogers Productions continues to build on Fred’s legacy in innovative ways through a wide variety of media and engages new generations of children and families with his timeless wisdom. The company’s highly-rated children’s series, including Daniel Tiger’s Neighborhood, Peg + Cat, Odd Squad, and Through the Woods, have earned 30 Emmy® Awards among other important honors. Newly launched in 2021 on PBS KIDS is Donkey Hodie, the innovative puppet series inspired by characters from Mister Rogers’ Neighborhood; and coming this fall is Alma’s Way, an animated series created by Sonia Manzano, known to generations of children and adults as “Maria” on Sesame Street. For more information, visit or follow us on TwitterFacebookInstagram, and LinkedIn.


Press contacts:
Grand Communications (for Fred Rogers Productions)
Alison Grand

Laura Liebeck