Fred Rogers Productions, the award-winning children’s entertainment company behind the much-loved, Emmy-winning PBS KIDS series Daniel Tiger’s Neighborhood, Odd Squad, and Peg + Cat, has secured a $3 million, multi- year funding grant from the Corporation for Public Broadcasting (CPB) for Donkey Hodie. The highly anticipated, multiplatform puppet series for preschoolers, which is produced by Fred Rogers Productions and Spiffy Pictures (Nature Cat), launches May 3, 2021 on PBS KIDS. The broad-based new funding agreement covers series production, digital content, station engagement, and promotional activities.
CPB has been a long-term partner of Fred Rogers Productions, providing funding for three of the company’s popular series, Daniel Tiger’s Neighborhood, Odd Squad, and Peg + Cat. CPB also supported the pilot year of “Be My Neighbor Days,” community-based events hosted by local PBS stations designed to bring together children and families in volunteer service to their neighborhoods.
“The Corporation for Public Broadcasting has been an invaluable partner in helping us fulfill our mission of bringing exceptional children’s programming to kids and families across the country every day, and we’re excited to expand our relationship to include Donkey Hodie,” said Paul Siefken, President and CEO, Fred Rogers Productions. “We are grateful to CPB for their support, and we look forward to continuing our meaningful collaboration for many years to come.”
“Fred Rogers was a pioneer in using public television to educate young children and help them understand and manage their emotions, empathize with others, and develop a positive attitude. Donkey Hodie is a wonderful continuation of his legacy,” said Debra Sanchez, CPB Senior Vice President of Education and Children’s Content. “We’re proud to support Fred Rogers Productions and Donkey Hodie in continuing this important work for a new generation.”
Inspired by the funny, quirky side of children’s television pioneer Fred Rogers, Donkey Hodie is set in the whimsical land of Someplace Else. The imaginative puppet series follows the adventures of Donkey Hodie, an enthusiastic, “can-do” yellow donkey with a bright magenta mane, and her pals: Purple Panda, her loyal and empathetic best friend who wears his big heart on his sleeve; Duck Duck, a practical, quick-witted young mallard who loves to figure things out; and Bob Dog, an energetic and eager canine who is always ready to boogie to music or fetch a ball.
Donkey Hodie is the granddaughter of the original Donkey Hodie character from Mister Rogers’ Neighborhood (now reimagined as “Grampy Hodie”), who appeared in 59 episodes of the beloved classic children’s series. The new social-emotional series is designed to empower children ages 3-5 to dream big and overcome obstacles in their own lives, to work hard and persevere in the face of failure, to be resourceful and discover they can solve problems on their own—and to laugh themselves silly along the way.
The series will feature new music, along with reimagined versions of Fred Rogers’ songs, that reinforce the stories’ positive messages and fun adventures. Each episode of Donkey Hodie will include two 11-minute, character-driven stories. The series is currently in production on 40 half-hour episodes.
Donkey Hodie is created by Adam Rudman and David Rudman, co-founders of Spiffy Pictures, and developed by Ellen Doherty, Chief Creative Officer of Fred Rogers Productions. Executive producers are Ellen Doherty, Adam Rudman, and David Rudman.
The Corporation for Public Broadcasting, a private, nonprofit corporation created by Congress in 1967, is the steward of the federal government’s investment in public broadcasting. It helps support the operations more than 1,500 locally managed and operated public television and radio stations nationwide. CPB is also the largest single source of funding for research, technology and program development for public radio, television and related online services. For more information, visit www.cpb.org and follow us on Twitter @CPBmedia, Facebook and LinkedIn, and subscribe for email updates.
About Fred Rogers Productions
Fred Rogers Productions was founded by Fred Rogers in 1971 as the non-profit producer of Mister Rogers’ Neighborhood for PBS. In the years that followed, it created hundreds of episodes of this much-loved program and extended Fred’s values and approach to other efforts in promoting children’s social, emotional, and behavioral health while supporting parents, caregivers, teachers, and other professionals in their work with children. Fred Rogers Productions continues to build on Fred’s legacy in innovative ways through a wide variety of media and engages new generations of children and families with his timeless wisdom. The company’s highly-rated children’s series, including Daniel Tiger’s Neighborhood, Peg + Cat, Odd Squad, and Through the Woods, have earned 28 Emmy Awards among other important honors. Launching in 2021 on PBS KIDS are Donkey Hodie, the eagerly-anticipated puppet series, inspired by the character from Mister Rogers’ Neighborhood; and Alma’s Way, an animated series created by Sonia Manzano, known to generations of children and adults as “Maria” on Sesame Street. For more information, visit www.fredrogers.org or follow us on Twitter, Facebook, Instagram, and LinkedIn.
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Grand Communications (for Fred Rogers Productions)