Pittsburgh, PA, May 12, 2022 – Fred Rogers Productions, the award-winning children’s educational media organization behind multiple well-loved, Emmy®-winning PBS KIDS series, has tapped Scholastic as worldwide master publishing partner for Alma’s Way, the critically-acclaimed animated PBS KIDS series created by Sonia Manzano (Sesame Street). The multi-year agreement includes a range of readers and activity books in both English and Spanish, which will begin publishing in spring 2023.
“We are delighted to partner with Scholastic, the world’s largest publisher and distributor of children’s books, and welcome them to the Alma’s Way family,” said Matt Shiels, VP of Business and Legal Affairs, Fred Rogers Productions. “The upcoming Alma’s Way titles will provide engaging stories and creative activities that will allow children to fully immerse themselves in Alma’s world.”
“We can’t wait to bring the wonderful role model, Alma, to young readers everywhere with Fred Rogers Productions and the inspirational Sonia Manzano,” said Debra Dorfman, VP and Publisher, Scholastic Global Licensing, Brands & Media. “In every story, children will relate to the everyday issues Alma faces and learn from her thoughtful reasoning as she thinks her way through life’s ups and downs.”
Through the new partnership, Scholastic will have exclusive rights to multiple formats, including: 8x8s; leveled readers; board books; jacketed hardcover picture books; novelty, activity, and sticker books; phonics and bind-ups/box sets; e-books; and audiobooks. In addition, Scholastic holds non-exclusive rights to sticker and activity books outside the U.S.
Aimed at viewers ages 4-6, Alma’s Way follows 6-year-old Alma Rivera, a proud, confident Puerto Rican girl, who lives in the Bronx with her parents, Abuelo, and younger brother, Junior, as well as a diverse group of close-knit and loving friends, family, and community members. Each episode models self-awareness, responsible decision-making, and empathy, while encouraging kids to generate and value their own ideas and questions. The series’ 40 half-hour episodes showcase different aspects of Latino culture through music, food, language, and more.
Alma’s Way is created by Sonia Manzano, best known to generations of kids and families as “Maria” on Sesame Street, and produced by Fred Rogers Productions in association with Pipeline Studios (Elinor Wonders Why). Ellen Doherty and Manzano are executive producers. Jorge Aguirre (Goldie & Bear) is head writer and co-executive producer. Additional co- executive producers are Luis Lopez and Juan Lopez. Supervising Producer for Fred Rogers Productions is Olubunmi Mia Olufemi.
For more than 100 years, Scholastic Corporation (NASDAQ: SCHL) has been encouraging the personal and intellectual growth of all children, beginning with literacy. Having earned a reputation as a trusted partner to educators and families, Scholastic is the world’s largest publisher and distributor of children’s books, a leading provider of literacy curriculum, professional services, and classroom magazines, and a producer of educational and entertaining children’s media. The Company creates and distributes bestselling books and e- books, print and technology-based learning programs for pre-K to grade 12, and other products and services that support children’s learning and literacy, both in school and at home. With 15 international operations and exports to 165 countries, Scholastic makes quality, affordable books available to all children around the world through school-based book clubs and book fairs, classroom libraries, school and public libraries, retail, and online. Learn more at www.scholastic.com.
About Fred Rogers Productions
Fred Rogers Productions was founded by Fred Rogers in 1971 as the non-profit producer of Mister Rogers’ Neighborhood for PBS. In the years that followed, it created hundreds of episodes of this much-loved program and extended Fred’s values and approach to other efforts in promoting children’s social, emotional, and behavioral health while supporting parents, caregivers, teachers, and other professionals in their work with children. Fred Rogers Productions continues to build on Fred’s legacy in innovative ways through a wide variety of media and engages new generations of children and families with his timeless wisdom. The company’s highly-rated children’s series, including Daniel Tiger’s Neighborhood, Peg + Cat, Odd Squad, and Through the Woods, have earned 30 Emmy® Awards among other important honors. Newly launched in 2021 on PBS KIDS is Donkey Hodie, the innovative puppet series inspired by characters from Mister Rogers’ Neighborhood; and most recently Alma’s Way, an animated series created by Sonia Manzano, known to generations of children and adults as “Maria” on Sesame Street. For more information, visit www.fredrogers.org or follow us on Twitter, Facebook, Instagram, and LinkedIn.
Press contacts:Grand Communications (for Fred Rogers Productions)
212-584-1133; Alison@grandcommunications.com Laura Liebeck
845-440-7974; Laura@grandcommunications.com Naomi Duttweiler (for Scholastic)